Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Outdoor Event Promotion and Marketing
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One of the biggest mistakes event organizers and promoters make is trying to deliver their target audience too much information all at once.
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Back in the early 2000s, I spent a significant amount of time in web usability consulting. What the heck’s that?!?! The process involved live testing of how users interact with a website. Clients included everyone from small business owners and publicly traded corporations to the United States Air Force. The overall experience was a huge…
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As you know, a small number of people complain “just because.” In certain instances, you’ll received event feedback from some very angry people. You are best served by trying to address every piece of feedback even from unreasonable people.
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Instead of giving you a specific tactic or advertising/marketing channel let me pass along a fundamental. This suggestion is universal across every marketing medium (online or traditional). Even better. It works with all humans on planet Earth, because it’s based on human psychology.
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There seems to be a gap between advertising promises and attendee expectations when it comes to event marketing. The result is event attendees who open their wallets, spend their hard-earned money, and leave an event disappointed.
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The wording above gives the advertising people a gentle nudge and lets them know you’re keeping an eye on things. You can call it a diplomatic and data-driven approach.
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No form of traditional advertising can provide you with guaranteed ROI. One of the most challenging tasks is being able to track the ROI of traditional advertising.