Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Outdoor Event Promotion and Marketing
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Without Google Analytics or a similar service, “you’re flying blind!” Just like a pilot flying in clouds, in between mountains, with no instruments.
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When I ask my friends, “why do you want to live vicariously through me?” They usually respond with “because I’ve settled down and don’t get to have as much fun anymore.” You need to realize that most people are bored. If people are looking for a little excitement in their lives, give it to them!
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“The 2021 (EVENT) at (LOCATION) has been canceled.”
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Usually, the recipe above (hot and packed) would result in numerous event attendee complaints and customer service issues. Ironically, that wasn’t what occurred.
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Last year, one client went from generating as much revenue in 23 minutes and 18 seconds as previously took them 263 days, all by using counter-intuitive email marketing strategies.
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Before they became a client, a not for profit organization was spending over 25,000 USD a year on one advertising buy.
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Years ago, a web design studio featured a client’s event website in their portfolio. Here is a paraphrased portfolio description: “XYZ EVENT now has an exciting, fresh website design to excite a new generation of attendees with less text and more images on the site.”
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“On a June afternoon in 1752, the sky began to darken over the city of Philadelphia. As rain began to fall and lightning threatened, most of the city’s citizens surely hurried inside. But not Benjamin Franklin. He decided it was the perfect time to go fly a kite.
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A series of well-rounded survey questions should give you and your team information about event execution, operations and marketing insights.
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This happened years ago, during a conversation with a client. During the client call, we discussed setting up UTM tracking links for their online advertising efforts. The client had mentioned that they had a series of online advertising buys that were scheduled to start, last week. A quick look in Google Analytics showed that the…