Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Outdoor Event Promotion and Marketing
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Before the pandemic someone asked me, “do you think digital events would replace live events?” My answer back then, and even more so today, is a resounding …
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Why rant about Google Analytics access? Because without Analytics, you lose any potential assessment of previous advertising and marketing campaigns. Without Google Analytics or another comparable platform, assessing an event’s online future potential is challenging.
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Over the weekend, Disney/Marvel’s Spiderman: No Way Home raked in over one billion USD worldwide. All in the middle of a significant uptick in COVID cases from around the globe. Given the circumstances, one might think, what about COVID restrictions, vaccines, and lockdowns?
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“How many dollars of revenue did your billboard investment generate for you?” The client reluctantly acknowledged that they did not know. After completing the client’s advertising audit, I recommended not renewing their billboard contract because no data supported that ad buy. Not even a notable uptick in Google Analytics!
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Have you ever mentioned Ticketmaster around an event organizer? To date, I cannot think of a single instance where someone had anything positive to say about Ticketmaster. Yet, ironically enough, for all the hate, I believe that Ticketmaster is the biggest ticketing company in the world.
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Last week, a headlining act announced their 2023 performance dates for a well-known local event. After the announcement, local news outlets featured the upcoming event on television and online. Overall, there was some decent media coverage. All at zero advertising cost! Unfortunately, it was also a missed opportunity.
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One overcharged person on social media can be problematic; a few angry people can turn into a public relations nightmare.
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Ok, Eugene. That’s very nice. But what does Black Friday or Cyber Monday have to do with my event?
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If you haven’t already, please make sure to take some time to put all your advertising and marketing under the microscope. Take a look back at advertising and marketing that worked and what failed to meet your expectations.
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Depending on the event, the amount of time between announcing your event and your event occurring can vary significantly. Anywhere from a couple of years to a few months. If you have a recurring event, what follows is vital to consider.