Get to SOLD OUT!

How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    About Eugene Loj

    About Eugene

    Eugene_Photo_NEugene “Az” Loj (Loj pronounced Loy, like joy) has spent over a quarter century in the outdoor event industry. He started when as a teenager helping with Ukrainian Dinner Dances and grassroots promotions for Ukrainian Volleyball Tournaments.

    Learning from Marketing “TOP GUNS”
    Over the last 20 years, Eugene has incorporated the proven and tested strategies of “real world” marketing TOP GUNS like Robert W. Bly, Drayton Bird, Jay Abraham, Dan Kennedy, John Carlton, Brian Kurtz, Ben Settle, and Eben Pagan.

    But first, let’s start with a bit of disclaimer: what follows could be considered bragging … Please understand, that is not the intent. Ok … “So what is your intent?”

    The intent is to impress upon you the extraordinary results you and your team can achieve using a tested and proven marketing system specifically developed for outdoor events.

    Imagine how it would feel to run an event that’s paid for in full and profitable? Even better, everyone attending your outdoor event is elated with their experience, tells their family and friends, and wants to return.

    Eugene knew he had a winner in 2009 when one of his clients made $21K+ of advance sale tickets to a FREE event in less than 60 Minutes. That same client went on to sell out their event, before a single attendee walked in the gate. The client was elated and could focus on delivering an extraordinary event experience. Here’s what attendees had to say:

    Since 2009, Eugene’s been able to repeat and refine the process for outdoor events across North America and Europe … helping clients haul in jaw-dropping sums of advance ticket sales into client bank accounts.

    • In 2024, one client brought in over 500,000 USD of online ticket sales in less than 60 minutes*, 4 months before their event, without spending a dime on traditional advertising … As crazy as that sounds!
    • Enter 2025: A North American client generated over two million USD of advance ticket sales for their outdoor event in 60 days, before a single person arrived at their outdoor event.

    *Sales figures represent extraordinary results and are NOT typical. Years of hard work, client commitment, and dedication generated the results above.

    Powerful & Proven Strategies Distilled Into Three Books

    The following books codify a small, yet powerful fraction, of the platinum client programs. These books represent over a quarter century of outdoor event experience, spanning hundreds of events across North America and Europe. Tens of millions of ticket dollars have been distilled down to real world tested and proven revenue-generating advice!

    EML_Covers

    • SOLD OUT! How to Sell a Ton of Advance Sale Tickets, Pack Your Event, and STOP WORRYING About People Showing Up (2011)
    • The Ultimate Air Show Marketing Machine: How to Create, Automate, and Leverage the MOST POWERFUL AIR SHOW MARKETING ASSET IN THE WORLD and Skyrocket Your Revenue! (2015)
    • The Ultimate Facebook Marketing Machine: A Proven 5-Step Strategy to SUPERCHARGE Your Air Show TICKET SALES! (2017)

    The Best Free Event Marketing/Promotion Advice I Can Give You …

    Running or starting an event should NOT be viewed as an easy business opportunity or get rich quick scheme! Too many people have unnecessarily lost fortunes in the events business. In some cases, good people drained retirement accounts on events that were doomed to fail. What’s worst is that their event was set for disaster, before a single ticket sold.

    Fair Warning!
    Here’s some blunt honesty – The Hucksters and “Internet Charlatans” out there who promise people insane results piss me off!

    The proven information you’ll learn is not a instant success pill. You will not become a millionaire overnight or sell out your event in an hour. If you’re looking for a last minute miracle for your outdoor event – please look elsewhere.  Yet, if you have few weeks before your event, I might be able to help you out. No promises!

    All of this takes hard work and dedication. The goal is to show you the proven and tested shortcuts to maximize your outdoor event revenue, deliver an extraordinary experience for attendees, all while minimizing time and stress!

    Take the Worry Out of Your Outdoor Event Marketing
    When you have Eugene’s system in place, you can stop worrying about people showing up and focus on executing a great outdoor event. This system ensures you are protected by maximizing profits and minimizing your financial exposure through advance sales sales — all before your event starts. It’s important to remember that the system you have access to has been tested and improved multiple times over the last twenty years. You’re getting an even better version than any of my current clients.

    Free Event Promotion Training and Ideas
    You’ll find years of proven event marketing and promotion advice that you can start integrating immediately into your business or event.

    Be sure to check out the Success Stories and Testimonials page.

    Delivering Extraordinary Value
    Even if you don’t do business with Eugene, his goal is to leave you in a better place on your journey. There are over 750+ free event promotion and event marketing articles on this web site. You are sure to find at least one very good business idea. Please make sure you read a few articles.

    Eugene is available for consulting and public speaking opportunities, but only for serious inquiries. You can contact Eugene by emailing: eugene (at) eugeneloj.com

    Eugene is proud to have worked with over 100 different companies, of all sizes, including …

    Success Stories and Testimonials
    Be sure to check out the Success Stories and Testimonials page.

    Flying Upside Down
    Eugene_ComoxOne of his biggest passions is flying airplanes upside down. Eugene has integrated his passion as a pilot into his work with the aviation community.

    If you want a little taste of what “Flying Upside Down” is all about, check out the post “The Most Fun You Can Have With Your Clothes On.”

    Below is a shots from the Harvard Aerobatic Team’s jaunt to Comox, British Columbia with the RCAF Snowbirds.

    RCAF_Snowbirds_Comox