Get to SOLD OUT!

How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    Category: Outdoor Event Promotion and Marketing

    • A Powerful Key to Great Event Survey Results

      It doesn’t matter if your list is big or small. One would think that a small survey list would perform better. Nope! The worst performing client survey in 2020 had a total of 16 people on the list. How so? Nobody completed the survey.

    • Does funny put money in your account?

      I admit it, some of the commercials are hilarious and entertaining. But, if funny doesn’t put money in your bank account, is it worth $6.5 million USD?

    • Ted Lasso’s curiosity advice for events

      Regardless of event niche, judgment and jealousy seem to be the default frames of a significant number of people. And for all the success stories and presentations, a minuscule number of people have ever asked, “can you please tell me how was that accomplished?”

    • To wrangle event trolls or not?

      Last weekend, I attended a series of online presentations with outdoor event organizers from the Northeastern United States. The topics discussed ranged from ticket pricing to profitable event models during the pandemic. At one point, I glommed on to a brief point about online trolls made by KW.

    • The Dull Essentialness of List Clean-up

      Today’s question of the day is, “Do you clean up your marketing/customer lists?” From first-hand experience, list clean-up can be a tedious and time-consuming process. It can also be essential in maximizing the results of your marketing campaigns.

    • Engaged in “Random Acts of Event Marketing”

      As you might be aware, most client projects start with a series of discovery questions. Here’s one of the questions that always gets asked: “Do you use a marketing system to promote your event?” Of all the times the question has been asked of event organizers, not one time has someone answered with an affirmative…

    • Influencer the world with the socials

      In early 2019, a Polish event organizer asked me about leveraging social media influencers for a marketing campaign. Unfortunately, I didn’t have any case studies to share at the time. However, the case study perspective changed later that year. That’s when a client decided to hire a local agency specializing in social media influencers.

    • “Read Aloud” for better ads & marketing

      Previously, we’ve explored the technique of reading your advertising and marketing pieces out loud. It’s something I torture clients with regularly. Yes, I actually call clients and have them read their advertising and marketing copy out loud. Why read your ads & marketing pieces out loud?

    • Using a Cloak of Mystery to Benefit Your Event

      During the meal, one would observe and take notes of the overall customer experience. For example, was the wait staff friendly and attentive? Were all the menu items available for purchase? If there were any issues, were they adequately resolved?

    • Event Promotion: An immutable human buying behavior

      is crucial to understand how we as humans make purchases. When it comes down to buying behaviors, it’s straightforward. All humans buy on emotion and justify with logic. The above statement might seem overly simplistic, but its simplicity is tremendously powerful.