Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Outdoor Event Promotion and Marketing
-
Being a healthy skeptic is advantageous for outdoor event organizers. For many, the question might be, “What happens when you cannot hold your event due to weather?” Recently, the question has been: “What happens to our event if the economy gets rocky?”
-
By now, you’re probably familiar with my “3% rule” targeting rule. If not, here is a brief overview: Accepting that only 3% (or less) of your local population is predisposed to attend your event is a good thing.
-
Recently, I had a brief telephone conversation with a potential client. Overall, it was a positive call. Yet, there was a common question that kept being asked. After a bit of hindsight, I thought, “well-meaning event organizers think THIS is a silver bullet for their event.”Unfortunately, it’s a logical misconception. And it wastes a lot…
-
Because I’d like to share with you my single strongest event promotion recommendation as it applies to content creation, specifically in the areas of marketing, advertising, and public relations.
-
Here’s a little nugget on gathering intel on events in the United States. Specifically, not-for-profit events. Because I’m US-based, this recommendation is focused on US-based non-profits/events. That said, I’m sure similar tools exist elsewhere in the world. Please let me know if you’re aware of such tools and willing to share.
-
With the client example from above, there are a couple of shall we say, conveniently omitted details. If ever you receive a complaint, always dig deeper!
-
Back in 2006, I only had a few event clients. During that time, most of my income resulted from working with small to medium businesses. There were numerous clients spread across multiple industries and many great lessons learned! Including what follows here.
-
If it’s not already a habit, make sure to take the time to review any event poster that you might see. There’s always something to be discovered!
-
One of the world’s most creative minds kept extensive handwritten notes. Over 3,500 notebooks were discovered after Thomas Edison’s death in 1931. Those notebooks contained a litany of ideas, sketches, and observations. Edison used his notebooks continually to cross-pollinate ideas.