Category: Event Planning
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Let me ask you a quick question, “have you ever purchased a ticket to your own event?” You might think this a preposterous question. How could this possibly be that important? Because you’d be amazed at how something as simple as selling a ticket could get royally messed up.
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Right now, our local area is under a severe wind watch for the next 12+ hours. The forecast is calling for wind gusts up to 75 Mph / 120 Kph. Forecasters are predicting widespread power outages and property damage due to high winds. If you listen to the local media, there is plenty of discussion…
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After it happened in 2017, I tried to comb through all the news reports on the Fyre Festival. It was intended to be a “luxury music festival” on Exuma, in the Bahamas. In the end, it was a complete disaster and the organizer sent to jail. It’s also a cautionary tale on event promotion gone…
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Yes, this phrase is like a broken record in the event industry: “You just have to charge more!” Let’s be honest, it’s easier said than done. For years, event organizers have given me a deluge of reasons why they can’t raise their ticket prices. Here are just a few actual event organizer quotes over the…
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Fair Warning: what follows involves a sensitive topic for some. Please bear with me, because it’s vital for the future of your event. Volunteers are the lifeblood of many events. Without them, some events wouldn’t exist!
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Every aspect of your event promotion needs to start with a comprehensive understanding of your target market. Make sure you truly understand your customer or potential attendee before committing to any marketing or advertising campaign. In the case of events, your target market is represented by your ideal event attendee. I cannot stress this enough.…
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by Eugene Loj Greetings from 38,000 feet! I’m writing you this while enroute to Las Vegas for an air show conference. (Ah, the joys of technology – never to escape work!) The guy in front of me has his seat all the way back, so I can hardly see whatI’m typing. Anyway, here we go…
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WARNING: Fasten your seatbelts, because I’m about to fly off the handle a bit! The Subjective Catastrophe Event organizers get themselves in HUGE trouble because they’re subjective in how they plan and execute their events. According to Princeton University’s WordNet definition, a subjective person uses “judgment based on individual personal impressions and feelings and opinions…
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As your event approaches the amount of traffic to your web site will increase dramatically. There is an important factor you need to be cognizant about. People visiting your event website only take in limited amounts of information . . . Most people will look at the information that is important to them at any…
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When an event doesn't turn out well – things can get pretty dicey. If big bucks are on the line, the "reason why the event failed" debate can get even more heated. In most cases, the failure of an event usually comes down to poor attendance. It's pretty simple . . . Low attendance =…