by Eugene Loj Really knowing a target market is the foundation of getting people to your event. Event organizers frequently call me in a last minute panic . . . They can’t understand why people AREN’T buying tickets for their event. After going through a bunch of probing questions, my response is almost always the…

Using the right questions in an event survey is an extremely powerful way to position your event with a target audience.  Yet very few event promoters and organizers use surveys. Event surveying can be done both before and after your event. As with any survey, the focus should be solely on your target market. Below…

This is a really important post, so please carefully consider the information that follows . . .  One HUGE mistake made by event organizers and event planners is holding an event that’s “never been done before.” The previous statement should always be followed up with the following question, “WHY has that kind of event never…

Two weeks ago, I found out that a client decided to “take a year off” from their event. The event had been successfully taking place for the last 14 years. What started as a small event – ballooned into a truly great event. When I heard that the event wasn’t taking place this year, my…

Potentially bad weather combined with an outdoor event can take any cool/confident event organizer and turn them into a nervous wreck. All it takes is one bad weather forecast to completely ruin an outdoor event.  Months of planning and massive amounts of money can come down to a weather forecast (accurate or not). Below are…

One question that always comes up when building or redesigning an event web site is, “How many pages should I make my event web site?” I’ve seen event planners and organizers agonize over the previous question far too many times. Honestly, it's rarely an easy answer. Think User Attention SpanWhen laying out your event web…

Here’s a real life story . . . “Event X” is less than 10 days away and their web site crashes.  Of all the bad things to happen to an event – a web site crash days before your event is pretty high on the worst case scenario list.  If your event is a few…

Are you interested in knowing the ultimate event marketing strategy to pack your event every time? Of all the promotion strategies you could use – what follow wins hands down every time. Any guess on what it might be? It comes well before you should start to consider any promotional or marketing strategies for your…

Determining the best way to sell tickets to your event is a pretty broad topic area.  Today I’m going to focus on the ticket fulfillment process – how people actually purchase tickets for your event.  As a whole the trend for online event ticketing is definitely growing and becoming the norm. When you’re looking at…

I’m going to present a great marketing concept from two of my mentors, Eben Pagan and John Carlton.  A few years ago Eben Pagan came up with the concept of a customer Avatar.  An Avatar is the personification or manifestation of your ideal customer.  In the event marketing world your Avatar is the ideal prospect…