Get to SOLD OUT!

How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    Category: Event Planning

    • Are you just jealous or really hungry to learn?

      With the days that have passed, I reflect on a few nuggets of event wisdom. Specifically, last month’s observations at an international conference of event organizers. If you haven’t had an opportunity, please go back and read the “Can I buy you a drink?” post or email for context.

    • Mushy, unicorn and rainbow event questions

      After every event, we send a Customer Experience Assessment (CEA) for Platinum clients. Without getting into the weeds, a CEA is basically a supercharged survey. The most significant difference between the CEA and a traditional survey are the probing questions being asked.

    • Do you know when their event experience starts?

      If you were asked, “when does the customer experience for your event, start?” What would be your reply? Many people would answer, “as soon as they walk in the gate at your event!” And an argument could certainly be made for that.

    • The egomaniac’s guide to event failure

      Fasten your seat belts, because things are going to get blunt! Event organizers get themselves in HUGE trouble because they’re subjective in how they plan and execute their events.

    • The egomaniac’s guide to event failure

      According to Princeton University’s WordNet definition, a subjective person uses “judgment based on individual personal impressions and feelings and opinions rather than external facts.” Mix in a subjective event organizer mindset with some ego, and you have the perfect mix for disaster.

    • The Consequence of a $5 Ticket Decision

      Have you ever contemplated having your event take a hiatus? There are times when not having an event is an unfortunate necessity. If you’re not going to have your event, please consider some of the potential consequences.

    • “How do I get more volunteers for my event?”

      OA asks an important question, “How do I get more volunteers for my event?” Without volunteers, some events wouldn’t happen. This is especially true with clients who are not-for-profit organizations. Let’s start with answering OA’s question. Stay tuned, because there is a quintessential secondary point!

    • Are you “spaced out” in your mind?

      A recurring mindset I hear from event organizers, “we don’t have enough space to do … X,Y, or Z!”

    • Cash or credit? And what the dummies do …

      One festival clears around USD 100,000 and the other approximately USD 300,000 in food and beverage. They’re both 4-day events. Neither festival charges admission. And one festival has an event footprint approximately 55% smaller than the other.

    • “Hookers host . . . Wine Tasting event!”

      “Eugene, what the heck is going on here?!?!” I’m asking you to do a little research for your event. Specifically, research that involves successful modeling of events. Research regarding hookers?