Category: Event Planning
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You know what it’s like … those days leading up to and through your event. My guess is that you would NOT use words like “relaxing, stress-free, or pleasant.” Chances are it’s a little more chaotic, dramatic, and stressful. What probably ends up happening is you get into execution mode.
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Recently, I surveyed a few North American outdoor event organizers. With attendance of over 150,000 people across multiple 2020 events, there were zero contract traces back to any of the events.
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Asking people to give to a good cause rarely works. Juxtapose that against an event that people can’t stop talking about and will provide you with their hard-earned money.
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Fast forward to 2021, and too many events are in serious trouble. The reasons are far-reaching. If you’re local, provincial, or federal government won’t allow you to have an event, there’s not much you can do. With that said, here’s a simple question for today: “If you can’t hold an event, how is your organization…
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After each event, clients execute a Customer Experience Assessment (CEA). In short, a CEA is a specialized process used to identify the strengths and weaknesses of marketing, logistics, operations, and customer experience. Think of it as a super-survey.
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“Your patron’s event experience does not start when they walk in the front gate of your event. Their event experience starts the moment they use their hard-earned money to buy a ticket to your event. In some cases, months before your event begins.”
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A few years ago, I engaged in a heated debate with a client’s operations manager. At the time, I requested an extra 25-50 seats for a sold-out premium venue of 150 seats.
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Here’s a quick question to consider. It’s applicable to both your online and hard stock tickets.
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Monday’s technology issues at the Iowa Caucuses reaffirms the following case study … (if you’re a non-US reader, please do a quick US news search on “2020 Iowa Caucus” – you won’t be able to miss it!)