Here's an entertaining ALL CAPS and "angry pants" email …
It comes courtesy of an event client. Hence, I've [redacted] certain parts of the email below to protect the event and the overly opinionated. The ALL CAPS sections have NOT been edited in any way.
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"Hey [NAME OF EVENT]…your ticket prices have gotten BEYOND RIDICULOUSLY HIGH. I'm one of the THOUSANDS watch the [EVENT] from [A PARK] – where we can bring in our own food and drinks ( and not get ripped off by the vendors on-site ) sit in our own comfortable chairs near our vehicle, and see the [EVENT] for FREE – FREE – FREE!
We quit getting ripped off by your high prices YEARS AGO. There are more of us scattered around outside the gate, than you have people inside the gate – and our numbers keep getting higher and higher each year. THAT SHOULD TELL YOU SOMETHING ABOUT YOUR RIDICULOUS TICKET PRICES AND VENDOR SCALPING PRICES."
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Everyone is entitled to their own opinion. Including the person that wrote this lovely email.
As context, a single adult can buy an early-bird event ticket for less than $20 and bring up to 4 children (age 14 and under) at no additional fee. If you want to go the family route … Mom and Dad, plus up to a total of 12 kids (age 14 and under) can attend the event for less than $40 USD, if they buy tickets early.
It doesn't appear that the person who wrote the email has recently purchased a ticket to the event. Their email was checked against the client's customer database. To be fair, they could have bought a gate ticket.
Which leads me to the question of the day … how would you and your team respond to the email above?
Want to get more info on event customer service? Check out the articles below:
- Event Web Sites: Saving Money and Time with a FAQ
- What to Do After You’ve Sold a Ticket to Your Event . . .
- The Mystery of Online Customer Satisfaction
- Dealing with Harsh Event Feedback
- Your Event Web Site as a Customer Service Portal
- Event Marketing: Do You have an Online Champion for Your Event?
- Event Promotion: Are You Interacting with Your Target Market?