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How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    Category: Web Usability and Testing

    • Web Sites That are Always Under Construction

      How can a web site annoy a user in 5 seconds or less?

    • When They Have To Hit Submit

      Today I’m going to briefly approach the submit button from a trust and credibility standpoint with some added usability added to the mix. It is possible for one simple thing like the submit button to have a noticeable impact on a web site. There are many times when a developer will take for granted the…

    • News and a Greater Attention Span

      The study compared the reading habits of how people read online versus reading information from traditional media like newspapers. When users found something of interest to them they tend to read word for word. This contradicts with the popular web usability notion that users are more apt to skim.

    • Do You Make These Costly Web Site Mistakes?

      What starts as a small usability issue can grow into a larger problem. Most web sites can be successful without being completely usable. Yet, the piling up of small usability problems can have a negative impact a web site’s performance and bottom line.

    • Keeping Your Web Site Simple . . .

      Technology tends to complicate things. This is especially true online. With all the technology available it is difficult to know where to start. Anyone with a web site should strive to keep things as simple as possible for the user.

    • Web Usability ISN’T . . .

      Instead of concentrating on defining what web usability “is,” we’ll look at what web usability “is not.” Two critical components for any web site are accessibility and marketing. Each is unique and distinctly different than usability. It is important to know the differences and how each aspect is ultimately important to any web site.

    • Focus Groups versus Usability Testing

      There are a number of people in the business world that confuse focus groups and usability testing. Each discipline has its own unique approach, but the type of information collected and methodology are different.

    • Where’s the Web Site Link? ( I’m confused . . . )

      How many times have you clicked on something thinking it was a link?

    • Don’t Pollute Your Web Site

      Advertising is an important aspect for most web sites. If a web site has decent traffic it can drive additional revenue from advertising. Some web sites base most of their business model around online advertising. If there wasn’t advertising revenue some web sites wouldn’t exist.

    • Web Usability ISN’T Buzzworthy

      Combine an easy to use web site with some smart Internet marketing fundamentals and most companies have a decent chance of being successful online. The problem is that the term usability confuses many people.