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    Category: Web Usability and Testing

    • What Web Developers Can Learn From Facebook

      There are a few lessons on content that any web developer can learn from Facebook and integrate into their own web projects. The biggest lesson to be learned comes in the form of relevant content.

    • Questions You Need To Ask Regarding Your Web Site

      Every company with a web site should strive to create a site that measurably saves money, generates leads, and increases revenue. “Because everyone else has one” isn’t a good reason to have a web site.

    • Leveraging Technology Versus Using “Bells and Whistles”

      The leveraging of technology provides companies with a proven return on investment. “Bells and whistles” are nice to have, but never deliver a measurable or advantageous return on investment. It is important to know the difference between leveraging technology and making use of “bells and whistles.”

    • Reading the User’s Mind and Then Doing Nothing About It

      Companies need to go beyond just reading web statistics for all the obvious reasons. Look deeper and tie the statistical data to measurable goals over time.

    • What You See ISN’T Always What You Get . . .

      When it comes to web usability there are number of methods and techniques used to ensure that a web site is easy to use and understand. One particular area of usability is ensuring web site compatibility the greatest number of computers possible.

    • Type, Audio, and Video

      In “The Most Powerful Form of Advertising” the argument is made that copywriting is the most powerful form of online advertising. Depending on the type of web site and the information being presented, the written word might be the most effective way of presenting information.

    • Online Objectivity Paves the Way to Online Success

      Someone asked me the other day “why do so few companies find success online?” There are so many different answers I didn’t know where to start. On a whim, I came up with an answer that has crept up in almost every single web project I can recall.

    • Web Usability Versus Internet Marketing

      The importance of web usability cannot be underestimated. Yet it is important to recognize it takes a lot more than just having a usable web site to be successful online.

    • Others Do the Work, You Save Money

      In the Think Big, Start Small post I suggested the idea of an online field trip to find web site concepts that might be applicable to your own web site. Some of the most successful web sites borrowed their ideas from some other site. For whatever reason, people have a pressing need to reinvent the…

    • Two Click Usability and SEO

      A number of web sites unintentionally bury their best content. In some cases users might completely miss the best and most important content a web site has to offer. This usability challenge can also have a significant impact on e-commerce web sites.