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How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    Category: Social Media Event Marketing

    • A Killer Social Media Promotion Strategy for Your Event

      Two HUGE reasons why people don’t show up to your event are either because they’re not interested or they don’t know about your event. Hence, the problem could be either market research or event promotion. In my opinion, it’s far easier to “get away with” an event promotion problem. Here’s why . . . No…

    • Do You Make These Social Media Mistakes with Your Event?

      Yesterday, I made a brief stop at my local Barnes & Noble to check out Gary Vaynerchuk’s book, “The Thank You Economy.” Gary is one of my favorite social media experts. I give him a ton of credit because his wisdom comes from experience, NOT just book smarts. These days the Internet is full of…

    • The Downside of Promoting Your Event with Social Media

      For all the things that can be done with social media, there is one significant downside . . . once you start you cannot stop. My intention here isn't to dissuade you, but make you aware of what's needed to promote your event with social media. In today's information hungry world you can't afford to…

    • Measuring Your Social Media Event Promotion Efforts

      Have you ever stopped and asked yourself, "What exactly am I getting from my social media efforts?" As with any marketing endeavor, you should always measure for a specific result. You cannot afford to confuse activity with productivity. Lots of Updates with Zero ResultsRecently, the topic of social media effectiveness came up with a Canadian…

    • How to Leverage Facebook and Your Event Marketing

      If you’re using Facebook to market your event there are a few important things to understand. First off – like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I’m NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is…

    • Beware of the “Social Media” Event SMACKDOWN!

      Social Media in Event Marketing is a double edged sword . . . It can be either a tremendous event promotion asset or a potential public relations disaster. Here's a tenet to follow when it comes to social media and your event marketing . . . Be very honest with the online information regarding you…

    • Social Media, Your Event Marketing, and “Insider Info” . . .

      During a recent coaching call someone asked, "Can I use social media sites to broadcast Insider Information regarding my event?" The simple answer is, "Yeah, absolutely!" But, the more important question is, "Do you want to?" Consider the following . . .  Insider Info, Social Media, and Email MarketingTo me "Insider Information" is exactly as…

    • Using Twitter for Your Event Marketing . . .

      Last month I attended the International Council of Air Show's annual convention in Las Vegas. The convention is the air show industry's annual get together to share ideas and plan for the upcoming air show season. During the convention's marketing seminars there was significant discussion regarding social media. Seminar participants and presenters were jumping up…

    • How Long Before Social Media Gets Too Noisy?

      . . . I had to ask myself “How many friends are too many friends?”

    • Social Media Comments and Your Event

      Whenever you read a comment about your event, stop and ask yourself “How can I turn this into a positive?”