Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Social Media Event Marketing
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One of the first things we do with any new client is a marketing and advertising audit. Almost every audit proves that events aren’t tracking their advertising spend to ticket sales even at the most basic level.
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Good question on awareness in regards to social, including your “old school” example. The difficulty of “awareness” campaigns is that how do you measure effectiveness without tracking a specific action? Without some variable or valuation, it almost becomes arbitrary and subjective.
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When I finally spoke with one of the organizers about the meeting, their response was, “we posted to Facebook that the meeting was postponed.” Mind you; the post was published 13 minutes after the meeting’s scheduled start time. And the post was made on a completely unrelated Facebook page.
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The greatest thing about social media is that it’s absolutely FREE. However, the worst thing about social media is also that it’s FREE. Being able to post anything about your event doesn’t mean that you should post everything. This issue is becoming progressively worse in both the personal and professional spheres. The worst transgressors are…
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At an annual event convention, I attend every year, there is at least one dedicated education session on social media. The social media sessions are one of the most attended sessions at the convention. One year at one of the social media marketing sessions, a woman by the name of Kerry Ward the single best…
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Here’s the thing about social media: It is a double-edged sword. The best part about social media is that it is free. The worst part about social media is that it is free. You can post as much content as you want to your Facebook page at no charge. The challenge is that most people…
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Here’s a very common question regarding promoting one’s event and social media … “Which social media platform should I focus on: Snapchat, Instagram, Facebook, Twitter?” The previous question is made even more complicated by new platforms constantly launching. Allow me to make a strong and straightforward recommendation. Want to know what the single greatest social…
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After reading the title, you are probably thinking to yourself, “how the heck is focusing on social media likes and followers a bad thing?” Two arbitrary scoring methods people love to brag about on social media are likes and followers. How often have you heard or thought to yourself: “Did you see how many likes…
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Please consider the following question: When you go on Facebook, Twitter, Instagram, or your social media platform of choice do you do so with the idea that you are going to be productive? Most likely not! People do not go on social media to think. They go on social media to be entertained and engaged.…
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Social media, regardless of whether that’s Facebook, Twitter, Instagram or Snapchat, is not a marketing strategy. It’s a tool in your marketing toolbox. Furthermore, posting a bunch of content on Facebook, Instagram, or Twitter won’t compel people to attend your event. Do these ideas sound radical? Even going against the grain? They are, and they…