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How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience

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    Category: Internet Marketing

    • Your Web Site as a Traffic Filter

      If someone were to tell you to limit the amount of traffic coming to your web site, how would you react? A typical first reaction might be, “the more traffic to my web site the better, right?” Ironically that is rarely the case. The topic of “the right traffic” is one of those counter intuitive…

    • Keeping Your Event List Engaged

      How often do you engage your list? Engaging your list means sending some type of information to a group of target market subscribers. The materials could be anything from an email newsletter to using “snail mail” to keep in touch.

    • Tracking Your Advertising, Old School

      A few months ago I attended a local marketing meeting with some very smart marketers. During one of the sessions a gentleman started to talk about the importance of accountable marketing. During the discussion he brought up an important point, “Everybody should be carefully tracking their advertising effectiveness. I know that the $3000 I spent…

    • Huge Marketing Decisions: The Devil is in the Details

      Collecting good permission based data has opened my eyes to possibilities and other view points I would have never of considered.

    • The Second Worst Thing For Your List

      You need to accept that very few prospects are going to become lifetime subscribers to any email list. Focus your efforts on constantly growing you list and delivering maximum value on a regular basis.

    • Your Domain Name and Television Advertising

      How many details can you remember about a commercial you just viewed? Chances are not very many. Getting the viewer to remember your domain name should be one of the main objectives of any form of advertising.

    • Get Your Marketing Message Across

      There are a plethora of different definitions for marketing. One really useful definition brought up during the call was that marketing is “letting people know about something they already need.”

    • Do You Test Your Web Site Often Enough?

      If you bring up the subject of testing your marketing, most people let out a groan of exasperation. Most companies don’t like to test their marketing or their web site.

    • Stop Drowning Your Users

      Have you ever gone to a new web site and been completely lost upon arrival? If so, take note of that feeling. Too many business web sites have a tendency to overwhelm their users upon arrival.

    • A Hands-On Approach for Online Success

      Beth Davis of HandAnalyst.com was good enough to give me some time to conduct a phone interview.