Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Event Planning
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By now, you’re probably familiar with my “3% rule” targeting rule. If not, here is a brief overview: Accepting that only 3% (or less) of your local population is predisposed to attend your event is a good thing.
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Recently, I had a brief telephone conversation with a potential client. Overall, it was a positive call. Yet, there was a common question that kept being asked. After a bit of hindsight, I thought, “well-meaning event organizers think THIS is a silver bullet for their event.”Unfortunately, it’s a logical misconception. And it wastes a lot…
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With the client example from above, there are a couple of shall we say, conveniently omitted details. If ever you receive a complaint, always dig deeper!
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Back in 2006, I only had a few event clients. During that time, most of my income resulted from working with small to medium businesses. There were numerous clients spread across multiple industries and many great lessons learned! Including what follows here.
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One of the world’s most creative minds kept extensive handwritten notes. Over 3,500 notebooks were discovered after Thomas Edison’s death in 1931. Those notebooks contained a litany of ideas, sketches, and observations. Edison used his notebooks continually to cross-pollinate ideas.
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It doesn’t matter if your list is big or small. One would think that a small survey list would perform better. Nope! The worst performing client survey in 2020 had a total of 16 people on the list. How so? Nobody completed the survey.
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Have you ever mentioned Ticketmaster around an event organizer? To date, I cannot think of a single instance where someone had anything positive to say about Ticketmaster. Yet, ironically enough, for all the hate, I believe that Ticketmaster is the biggest ticketing company in the world.
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Last week, a headlining act announced their 2023 performance dates for a well-known local event. After the announcement, local news outlets featured the upcoming event on television and online. Overall, there was some decent media coverage. All at zero advertising cost! Unfortunately, it was also a missed opportunity.
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One overcharged person on social media can be problematic; a few angry people can turn into a public relations nightmare.
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Depending on the event, the amount of time between announcing your event and your event occurring can vary significantly. Anywhere from a couple of years to a few months. If you have a recurring event, what follows is vital to consider.