Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: copywriting
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As a follow up to last week’s post Watch Your Typography, I came across an article getting into research around the use of typefaces and readability. The article points to research conducted by the Wichita State University Software Usability Research Laboratory.
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Upon first glance the ad reads “Happy Jails Pet Grooming.” Somehow I can’t imagine many people enthused to take their beloved pet to “Happy Jails Pet Grooming.” This is a classic example of how something as simple as a font can change people’s visual interpretation of advertising.
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How many times have you visited a web site and found the text to be long winded? There is a fine line between long winded copy and compelling copy. This subject area is one place where direct marketing principals and usability somewhat conflict with one another.
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How many times have you heard the old cliché “Content is King” on the Internet? A majority of content is in the form of text. Even with the advent of online video, text is still the foundation of the Internet. Users can’t do much on a page that doesn’t contain words.
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Today I ran across a few web pages with wide text columns. The experience reemphasized a simple usability principal anyone can follow. It is in your best interest to keep text columns on your web site narrow.
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Everyone should remember that you put signficantly more strain on human eyes when reading text off a computer screen.
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Web writing, like your web site, should be clear, consice, and simple.
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Have you launched a brand new web site, only to have someone email you about a mistake?