Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: copywriting
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David Ogilvy was considered to be one of the greatest advertising minds in history. His U.S. firm of Ogilvy and Mather launched numerous successful advertising campaigns for companies such as Schweppes, Dove, Rolls Royce and Shell just to name a few. Ogilvy is also considered by many to be the “father of advertising.” He also…
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As with most things in marketing and advertising, some people swear by the benefits of long copy and others cast it off as a “waste of space.”
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Some people might rightfully question the relevancy of the information. “The advertising and marketing world has changed so much over 30 years.” I would argue that the basic tenants of advertising and marketing haven’t changed in the last 150+ years.
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Way back when, Ogilvy created an ad that was full of some of his best insight on advertising. Ogilvy gave away free advertising information that cost his firm $4.9 million dollars to learn. 99.99% of companies would never do that.
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A strong relevant headline is one of the oldest advertising techniques to capture a reader’s attention. If you do manage to come up with a really great headline, you can use it across multiple forms of advertising.
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What’s one of the most powerful marketing elements in print?
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Too many business try to use “corporate-ease” to sound sophisticated. As a result readers get lost in the drab writing and never make a connection with the company, product, or service. Readers don’t care what your product or service can do if you writing completely confuses them or bores them to death.
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During a recent visit to a local shopping mall I ran across this intriguing advertisement: ”Flavor-Infused All Beef Delicacy Complemented by a Hand-Crafted Golden Brown Crust.”
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What is the most powerful form of online advertising? The previous question challenges almost every business owner with a web site. Most Internet marketers would respond with any or all of the following suggestions: SEO, PPC, Email Marketing, Banner Ads, Video, and plenty more.
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What is the most powerful form of online advertising? The previous question challenges almost every business owner with a web site. Most Internet marketers would respond with any or all of the following suggestions: SEO, PPC, Email Marketing, Banner Ads, Video, and plenty more.