Get to SOLD OUT!
How to Sell Out Your Outdoor Event, Stop Worrying About People Showing Up, & Deliver an Extraordinary Experience
Category: Outdoor Event Promotion and Marketing
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… That said, if your event was canceled weeks or months ago, please take off the cancellation notice.
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By now, you might be thinking, “come on, Eugene, you mean to tell me events don’t have a firm grasp on their own customer data?” Unfortunately, they do not. And what’s worse is it’s a chronic problem.
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Yes, Facebook is a great marketing tool. But merely posting to Facebook (without a comprehensive plan) is not a marketing strategy.
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In October, a client was able to pull together a socially distant outdoor event. Even more impressive was the short time-frame involved. From event approval to show weekend, was less than 30 days. All while keeping event attendees and staff safe given the global health pandemic.
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Here’s a recent client marketing calamity. Significant marketing issues were discovered during an on-boarding process for a new client. Over a period of eight years, client “X” invested over one hundred thousand dollars in marketing and advertising services. The client’s investment generated over a million dollars in event ticket revenue. Even better, the client built…
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In mid-April, the “One World: Together at Home” virtual concert raised over $125 million USD. Online event proceeds are earmarked to help global healthcare workers and those affected by the Coronavirus pandemic.
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In his book, Ogilvy on Advertising, David Ogilvy divulges some of his most significant marketing and advertising secrets. He also had very blunt thoughts on the subject of advertising. As Ogilvy put it …