Category: Internet Philosophy

  • I would have hired more consultants and purchased more information products earlier in my career instead of spending thousands of hours of my own time to figure out a solution some else had already solved.

  • “I want a better looking web site!” That is one of top comments I hear when companies look to rebuild or redesign their web site. Far too many companies waste a ridiculous amount of money on web sites that fail to bring a return on investment.

  • One of the great things the Internet offers is the ability to share information almost instantaneously. If you have an RSS (Rich Site Summary / Real Simple Syndication) reader you can get web site updates as soon as they’re published to a web site. You can educate yourself quicker and faster, provided the information is…

  • Today a large number of users have high speed access and they are impatient as ever, but they’ll still wait and give you their attention courtesy of a little sex appeal. Sex appeal can’t be applied to every web site, but some companies have found a way to take advantage of it and still stay…

  • How much credence can we give to information found on the Internet?  I know a number of people who read anything online and consider it fact. How many times have you received an email attempting to rewrite history?  You might question the validity of the information, but that isn’t the case with everyone.  The speed…

  • Just like advertising and marketing there are certain techniques that work well for web sites. Some of the most successful web sites integrate time tested director marketing techniques. If you get a chance spend some time learning from the classic marketeers.

  • Greetings from Niagara Falls ARS.  This weekend my time is dedicated to the North East Council of Air shows' Annual Conference.  It is an excellent opportunity to catch up with some of the best pilots and organizers in the air show industry.  If it is air show related it always involves a bar(somewhat responsibly) and…

  • At what point does a web site reach critical mass? The notion of online critical mass comes up a number of times when you’re building an online presence. People always ask “what does it take to be successful online?”

  • Over the last decade there is one consistent vice that has worked against countless web sites. This vice is an egotistical mindset in relation to your web site.

  • If you are thinking of starting a web site you might want to consider setting up a temporary web page. A one page site is a great way to get your feet wet without committing large sums of money or time. Start with a one page site and take a “Baby Steps Approach.”